How our Design Department Stays Inspired

2017 saw many things here at 4walls. New clients, new team members, new types of work and even new ways of working together. Lately it seems that the more we get behind our collective passions, the more our voices are heard. And in an age where there are endless opportunities and venues for people to speak their voice. If people are listening, don’t take it for granted. To be heard you must speak with passion. Speak with integrity. Be honest to yourself and be honest to those you are representing. Follow those basic values and you are bound to have a positive affect on people. People respond to honesty. People respond to passion. We are learning every day more and more that fueling our passion is the most important thing we can do. Week by week passion is the driving force behind everything we do here at 4Walls. That’s the way we always want it to be. And that is why it is so important to refuel our passion now and then. Read More…

Mark Zuckerberg, CEO of Facebook, announced in early January that his goal for 2018 was to “fix” the product. What needed fixing? Declining engagement and declining uploads of Facebook Algorithm Update 2018user generated content. Revenues for Facebook may be at all time highs, but user engagement has been steadily declining and less personal content is being uploaded to the site (and let’s not forget that Facebook was originally intended for peer to peer use, and not for businesses). On top of this, the 2016 election put Facebook in the cross hairs for the issues with “fake news” and foreign manipulation.

Will These Updates Affect Your Facebook Business Page?

What does this “fix” to Facebook mean for businesses and brands on Facebook? It means that Facebook will be rolling out algorithm updates that prioritize content posted from friends and family and de-emphasize content published by brands and businesses.Read More…

At Google’s last product event of 2017, the search (and – now – hardware) giant launched 7 new products, 5 of which include Google Assistant as a central component. If you weren’t aware, Google Assistant is the company’s answer to Apple’s Siri and Amazon’s Alexa – and it’s consistently been getting better and better. But what does the full-court-press on voice mean for search and the rest of the internet? If anything – it means we can’t ignore it.

It also means Google will continue to increase the value, usability, and ubiquity of not just voice search – but voice experiences.  For any modern company with a website, this could have some far-reaching implications (and opportunities). From the way Google serves us content to the way businesses can serve those that need their help.

This increasing focus on voice underscores one of the more salient points made by Dan Golden this year at Hubspot’s Inbound conference: that “It’s not about webpages anymore.” We couldn’t agree more.Read More…

We recently highlighted the importance of getting Google reviews for your business and their positive effect on Google’s ranking factors.  But what happens when your Google My Business (GMB) listing gets hit with a less than perfect review?  Luckily, there are a few options to deal with unflattering reviews for your business.  These include responding to the review directly, flagging the review as inappropriate, and even deleting reviews entirely.How To Delete Google Reviews

Google polices business reviews on their own using several policies.  When someone submits a business review, Google My Business reviews the content to make sure it does not violate any of its policies.  Some of these policies include:

  • Advertising/ Spam
  • Off-topic reviews
  • Impersonation
  • Conflict of interest
  • Sexually explicit material
  • Phone numbers, emails or web URLs
  • Profanity, offensive language or hate speech
  • Illegal or copy-written content
  • Personal or confidential information

Essentially, Google My Business reviews should be “honest representations of the customer experience”

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Google business reviews continue to become more and more important for search engine optimization (SEO), improving user experience, and driving more traffic to your website.  To better understand the importance of Google reviews, check out this directly from Google’s support site.

“Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.”

Now if that doesn’t convince you that Google reviews are important to your business’ online success, we don’t know what will!  Before diving into the statistics to support the importance of Google business reviews, let’s look at a real-life scenario.Read More…

When the roads turn into sloppy mounds of slippery mashed potatoes, the safe choice is to stay in. Or at least only go out if it’s really going to be worth it (like a rare day of powder skiing in New Hampshire)

As much as we like hanging out (and working) with each other at our new office in Bedford, sometimes a snow day calls for a change of pace. With the whole team collaborating (with tools like Slack Invision, and Google Docs) things hum along no matter where we are. But the special rhythm of a snow day really comes out in the soundtracks that end up filling the day.  Maybe our list will keep you going on your next snow day, whether you’re a marketing company in New Hampshire hunkered down for the biggest storm of the year – or, just having a much needed mental health day.Read More…

Choosing Your Style

Just getting started on the ‘gram?  It’s good to have a theme and style for your feed.  Everything from the subject matter to the filters you use come together as your Instagram brand.  Are you a landscape photographer?  A photo opportunist?  Looking for a new place to share family photos?  Starting an Instagram account in the hopes of making your hamster instafamous?  Whichever it is, pick a theme and stick to it.

Capturing Photos for Instagram

boston redsox fenway park

Shout-out to Bond Polymers for hooking us up with these killer seats!

Instagram photos do not need to be taken within the app using the camera feature.  You can instead pull photos from your phone’s camera roll or even a large DSLR camera!  Keep in mind that it’s not the camera, it’s the photographer.  DSLR cameras can capture some amazing photos but iPhones, or almost any smartphone for that matter, are more than capable of getting the job done!

 

Here are a few ways to get more out of your smartphone camera:

  • Mess around with the focal point, exposure settings, and make sure there is decent lighting.
  • Shoot vertically or portrait-style !  This is crucial and I’ll explain why in the editing section below.
  • Use the phone’s grid feature and don’t forget about the rule of thirds!Read More…

brianWe’re all amazed that SysAdmin Appreciation Day has yet to become recognized as a national holiday but we’ll leave that one for another day.  However, in all seriousness – we wanted to take a moment to thank our Technology Director, Brian, for all that he does for our team, our clients, and our sanity.  This beer loving, cat whispering, banjo strumming and all-around awesome guy keeps our servers humming, our sites secure and our clients happy- all while wearing a smile.  He’s the best of the BEST.  We love ya Bri!

If there’s one thing we’re constantly reminded of, it’s that our industry is characterized by evolution. From the tech and techniques we use to build and execute our digital campaigns to the team that gets it done – learning, growth, and transformation are critical. When the transformation taking place becomes more momentous than our average day-to-day work, we try to stop and take notice.Read More…

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The recent show-down between the FBI and Apple over the encryption built
into iPhones may be fading into the annals of history, but it does bring
to light an important issue we face with regard to the websites we use
every day.Read More…

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