business, content, discoveries, marketing, social media

Facebook’s Updated Algorithm and What It Means for Businesses

Mark Zuckerberg, CEO of Facebook, announced in early January that his goal for 2018 was to “fix” the product. What needed fixing? Declining engagement and declining uploads of Facebook Algorithm Update 2018user generated content. Revenues for Facebook may be at all time highs, but user engagement has been steadily declining and less personal content is being uploaded to the site (and let’s not forget that Facebook was originally intended for peer to peer use, and not for businesses). On top of this, the 2016 election put Facebook in the cross hairs for the issues with “fake news” and foreign manipulation.

Will These Updates Affect Your Facebook Business Page?

What does this “fix” to Facebook mean for businesses and brands on Facebook? It means that Facebook will be rolling out algorithm updates that prioritize content posted from friends and family and de-emphasize content published by brands and businesses.Read More…

4Walls, business, marketing, seo

Dealing With Google Reviews: The Good, The Bad & The Ugly

We recently highlighted the importance of getting Google reviews for your business and their positive effect on Google’s ranking factors.  But what happens when your Google My Business (GMB) listing gets hit with a less than perfect review?  Luckily, there are a few options to deal with unflattering reviews for your business.  These include responding to the review directly, flagging the review as inappropriate, and even deleting reviews entirely.How To Delete Google Reviews

Google polices business reviews on their own using several policies.  When someone submits a business review, Google My Business reviews the content to make sure it does not violate any of its policies.  Some of these policies include:

  • Advertising/ Spam
  • Off-topic reviews
  • Impersonation
  • Conflict of interest
  • Sexually explicit material
  • Phone numbers, emails or web URLs
  • Profanity, offensive language or hate speech
  • Illegal or copy-written content
  • Personal or confidential information

Essentially, Google My Business reviews should be “honest representations of the customer experience”

Read More…

business

Thinking about Security: the Cost of Doing Business Online

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The recent show-down between the FBI and Apple over the encryption built
into iPhones may be fading into the annals of history, but it does bring
to light an important issue we face with regard to the websites we use
every day.Read More…

business, content, design

Is Your Website an Abandoned Shopping Mall? Fix it!

The Concord Steeplegate Mall has been struggling to pay the bills with large retail companies like American Eagle, Aeropostale and Abercrombie & Fitch pulling out due to lack of traffic and sales from their stores.

It’s really pretty simple: the Mall can’t provide enough value for the space. Business’ ask “what does the space cost vs what do I get?” Essentially, “where’s the return on investment?” Just like a brick and mortar store relies on a good ROI. So too does your website.Read More…

4Walls, business, design

One Size Fits None: Lessons Learned from Tesla’s Model 3 Launch

one-size-fits-none

Tesla recently launched the Model 3. The $35,000 sedan that CEO Elon Musk hopes will bring electric vehicles into the mainstream. Most people are already familiar with Tesla’s other models, the extremely popular Model S sedan and their newer Model X suv, which at a base price of $70k and $80k respectively are out of most people’s price range. The reduced price and the growing network of Tesla superchargers bode well for launching them into the mainstream.Read More…

business, development, seo

what does google’s latest algorithm update mean for businesses?

From Stepbrothers in Search to Best Buds

If you visit the Wikipedia page for April, 21st,you’ll find a list of births followed by a list of deaths. Now, barring the arrival or departure of any notable souls between now and then, “Google Search as We Know It” is one name that will (or should) exist on both of these lists. The Google Webmaster Central Blog announced it first, April 21st will be the day that Google’s algorithm changes to “Expand our use of mobile-friendliness as a ranking signal.”Read More…

business

today’s business development concerns

Today’s Sales Process

What are our buyers looking for? Are comparisons being made? Are the days of quality dead?

The recent recession that (believe it or not) we are in the thick of has most of us in the business development world shaking our heads.

Many buyers just aren’t focused on “apples to apples” comparisons anymore, even when one can clearly be made. Instead, they’ve adopted a very narrow focus and hone in first on the bottom line.  I can’t say I blame them. Maybe an analogy would help.

As a hunter, this narrowing of focus reminds me of a situation I try to be careful of, something I’ll call tunnel vision. When I’ve got a deer in my sites, my universe exists between my crosshairs. There could be a prize buck under my stand, and if I’m not on top of my game, I might miss it.Read More…

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