business, content, discoveries, marketing, social media

Facebook’s Updated Algorithm and What It Means for Businesses

Mark Zuckerberg, CEO of Facebook, announced in early January that his goal for 2018 was to “fix” the product. What needed fixing? Declining engagement and declining uploads of Facebook Algorithm Update 2018user generated content. Revenues for Facebook may be at all time highs, but user engagement has been steadily declining and less personal content is being uploaded to the site (and let’s not forget that Facebook was originally intended for peer to peer use, and not for businesses). On top of this, the 2016 election put Facebook in the cross hairs for the issues with “fake news” and foreign manipulation.

Will These Updates Affect Your Facebook Business Page?

What does this “fix” to Facebook mean for businesses and brands on Facebook? It means that Facebook will be rolling out algorithm updates that prioritize content posted from friends and family and de-emphasize content published by brands and businesses.Read More…

discoveries, marketing, seo

The Importance of Google Reviews for Your Business

Google business reviews continue to become more and more important for search engine optimization (SEO), improving user experience, and driving more traffic to your website.  To better understand the importance of Google reviews, check out this directly from Google’s support site.

“Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.”

Now if that doesn’t convince you that Google reviews are important to your business’ online success, we don’t know what will!  Before diving into the statistics to support the importance of Google business reviews, let’s look at a real-life scenario.Read More…

4Walls, content, discoveries, marketing, social media

Handy-Dandy Instagram Guide

Choosing Your Style

Just getting started on the ‘gram?  It’s good to have a theme and style for your feed.  Everything from the subject matter to the filters you use come together as your Instagram brand.  Are you a landscape photographer?  A photo opportunist?  Looking for a new place to share family photos?  Starting an Instagram account in the hopes of making your hamster instafamous?  Whichever it is, pick a theme and stick to it.

Capturing Photos for Instagram

boston redsox fenway park

Shout-out to Bond Polymers for hooking us up with these killer seats!

Instagram photos do not need to be taken within the app using the camera feature.  You can instead pull photos from your phone’s camera roll or even a large DSLR camera!  Keep in mind that it’s not the camera, it’s the photographer.  DSLR cameras can capture some amazing photos but iPhones, or almost any smartphone for that matter, are more than capable of getting the job done!

 

Here are a few ways to get more out of your smartphone camera:

  • Mess around with the focal point, exposure settings, and make sure there is decent lighting.
  • Shoot vertically or portrait-style !  This is crucial and I’ll explain why in the editing section below.
  • Use the phone’s grid feature and don’t forget about the rule of thirds!Read More…
4Walls, content, discoveries, office thoughts

4 Walls Finds: The Right Tunes for the Job

Music & Productivity Meet

write-tunes

We’re only as good as our habits.  Habits good and bad create an interesting relationship, a balancing act between diversion and production.  For me, whether production means sitting down to write (for work or for pleasure) or getting on my bike for a long ride, the result is always positive. It’s that sweet, sweet dopamine – released and received  to resounding applause from Mr. Brain, who squeals “Do that thing again!”

Many times, that all starts with music.Read More…

discoveries

awesome productivity find of the day | a soft murmer

Good morning!

We’ve only been live for a couple days, but if you’re just stumbling in, why not discover something new? In the spirit of helping everyone work a little better, we figured it would be a good idea to share the little discoveries we make from time to time. Today, that’s A Soft Murmer. 

Read More…

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