With Content Marketing, Variety is Key

content-marketing-as-a-boring-sandwich

When I started working at 4Walls I was in a lunch food rut. It was bad. What was the culprit of my lunchtime woes? My boring sandwich.

Before work I would sip coffee and regretfully assemble my sandwich for the day. White bread (off to a great start), mayo, iceberg lettuce, turkey, and pepper jack cheese. Doesn’t sound so bad, does it? Well try eating the same damn sandwich every day for a few weeks and tell me what you think. It doesn’t matter if you’re eating the world’s #1 sandwich- if you eat it every day it will eventually lose its gusto. The same applies for your content marketing efforts.

Content marketing strategies are like sandwiches.
Without fresh ingredients, new recipes and a dash of creativity, your customers will move on in search of better sandwiches, or –  in this case – content. Yes, I just compared marketing content to sandwiches… It makes sense, I promise.

Variety is the key to creating amazing marketing content (and sandwiches) because people digest content differently.  Some customers are drawn to snackable content like gifs, infographics, and videos while others prefer long-winded articles that are dense and detailed.  The goal is to create marketing content that stirs the interests of the visual learner, the detail seeker, and every customer in-between.  This healthy variety of content opens up different avenues for customers to engage with your brand, learn about your products or services, and hopefully convert into a buyer.

I’m guessing that if you made it this far into the blog post that you must have some interest in content marketing… If you came here to pick up some tasty new sandwich recipes, I apologize. But before you jump head first into content marketing there are a few things to keep in mind. Creating good content takes time, creativity and a strong understanding of your target audience. Without these your content marketing efforts will likely be misguided and ineffective.

If you need help creating mouthwatering sandwiches or have a question about getting started with content marketing don’t hesitate to drop us a line.

4Walls Media Group is an Industrial Traffic Company | copyright 2017 |