The Concord Steeplegate Mall has been struggling to pay the bills with large retail companies like American Eagle, Aeropostale and Abercrombie & Fitch pulling out due to lack of traffic and sales from their stores.

It’s really pretty simple: the Mall can’t provide enough value for the space. Business’ ask “what does the space cost vs what do I get?” Essentially, “where’s the return on investment?” Just like a brick and mortar store relies on a good ROI. So too does your website.Read More…

one-size-fits-none

Tesla recently launched the Model 3. The $35,000 sedan that CEO Elon Musk hopes will bring electric vehicles into the mainstream. Most people are already familiar with Tesla’s other models, the extremely popular Model S sedan and their newer Model X suv, which at a base price of $70k and $80k respectively are out of most people’s price range. The reduced price and the growing network of Tesla superchargers bode well for launching them into the mainstream.Read More…

content-marketing-as-a-boring-sandwich

When I started working at 4Walls I was in a lunch food rut. It was bad. What was the culprit of my lunchtime woes? My boring sandwich.

Before work I would sip coffee and regretfully assemble my sandwich for the day. White bread (off to a great start), mayo, iceberg lettuce, turkey, and pepper jack cheese. Doesn’t sound so bad, does it? Well try eating the same damn sandwich every day for a few weeks and tell me what you think. It doesn’t matter if you’re eating the world’s #1 sandwich- if you eat it every day it will eventually lose its gusto. The same applies for your content marketing efforts.Read More…

Music & Productivity Meet

write-tunes

We’re only as good as our habits.  Habits good and bad create an interesting relationship, a balancing act between diversion and production.  For me, whether production means sitting down to write (for work or for pleasure) or getting on my bike for a long ride, the result is always positive. It’s that sweet, sweet dopamine – released and received  to resounding applause from Mr. Brain, who squeals “Do that thing again!”

Many times, that all starts with music.Read More…

break-out-of-thebox

One of my favorite gifts this past Christmas was a Vinyl copy of  Nirvana’s “Bleach” my son gave me. I waited till everyone left the house than dropped the needle. I listened to it over and over till everyone came back home.

Nirvana has long been a favorite. So when I found out that Sturgill Simpson (also a favorite) had covered “In-Bloom” off of Nirvana’s “Nevermind” and re-leased a video. I was intrigued. Full on car crash level intrigued. I looked but I really didn’t want to look. I was afraid of what I might see. Or hear. I found a review at Salon and dove right in.

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As a digital marketing company in New Hampshire, it’s hard to ignore the media kerfuffle that descends upon our great state every four years. It’s no secret that an election of any kind is a wonderful example of a marketing campaign on crack. Even to the relative-layman, it’s easy to see that the most successful political campaigns  aren’t simply reacting to weekly or monthly data, they are changing by the day. When they don’t, well…uncomfortable things happen.

 

What happens when you're too slow to adjust your message.

An example of what happens when you’re too slow to adjust your message.

 

2016: Not Just Going Beyond Social, Going Beyond Search and Social

It’s no surprise that Google has some insights into what was going on in New Hampshire during our first in the nation primary. They were even kind enough to put together the below graphic, but as we all know by now — search ranking is really just the tip of the iceberg. Which brings to mind a point Chad Pollitt made in his talk at Inbound 2015. He said “SEO isn’t something you do anymore. It’s what happens when you do everything right.” (If you see this, Chad, I hope I didnt’ just butcher that)Read More…

Google has long been the Internet’s 800-pound gorilla so it should come as no surprise that they play a huge role in online advertising. Google’s AdWords (pay-per-click) program has become more and more important for covering the bases when it comes to search engine optimization (SEO). In other words, Google AdWords plays a big role in helping people find you on Google.  But there’s more to advertising on Google than text ads.Read More…

I’m the new guy at 4WALLS and being the new hire is never easy. It didn’t get any easier when I was tasked to take a fresh look at the company website (which I should mention was launched in April of 2014) and make suggestions with inbound marketing strategies in mind.   As you might guess this gets interesting for two reasons.

The first reason is that the 4WALLS website is their baby- their pride and joy. Our team designed and built a kick@$$ website from the scratch… So how do I tell my team that we can do a better job at building for our audience? Read More…

E-newsletters are a great way to reach out to your customers with news and promotions to help drive traffic to your site.high-impact-emails The thing is, people don’t always want to read them. Here are a few tweaks you can make to your next campaign that’ll make sure you have high open rates and click-throughs.

 

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Apple’s new custom font ‘San Francisco’

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