Most developers will experiment with text editors for writing code, incessantly analyzing the pros and cons of each program and trying to maximize workflow and efficiency. For my money, it doesn’t get any better than Sublime Text 2. And the best part about that statement is that it costs absolutely nothing to run, it’s free! Once and a while you will get a prompt about buying the software, but it only happens a handful of times throughout the day. Well worth it for what this open source text editor has to offer.Read More…

marketing-clarity

But how do you ensure things stay clear?

When we were coming up with the concept for our ad in the hippo press, we thought to ourselves, “What’s the big deal?” What’s the problem that so many businesses have with their marketing?

A lot of times, it all boils down to the simple fact that their message isn’t clear. But what does “marketing clarity” even mean, and how exactly do you get it?

We swear it’s not one of those terrible marketing buzzwords you hear all the time. But marketing clarity has a few simple parts. Branding, Audience, Message, and Medium.
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mark hobanOh hello there….

Writing is a large part of what I do here, but writing about myself is relatively uncharted territory. So Where do I begin?

I guess I’ll start with why I like writing. Sometimes, it’s the puzzle of sentences, paragraphs, and pages. The special satisfaction in seeing so many small pieces slowly click together. Other times, it’s the little realities you eventually discover, like the fact that there’s no perfect way to say this, or that,  o the sweet release of simply being happy with what you’ve come up with before pressing send. Read More…

Facebook, Twitter, Google+, YouTube, Pinterest, Instagram. At a glance social media can be overwhelming. As a business owner you might be asking yourself if you really need social media. The first step to answering this question is to recognize how your customers are influenced to contact, visit or purchase from your business.

To more clearly understand let’s use a restaurant as an example. What are people interested in seeing when choosing a restaurant to dine at? Some of the elements that influence your choice whether or not to dine at a restaurant include ambience, capacity and of course the food. These elements are going to be captured best visually. So you would want to focus your time using social media sites that best organize and display photos. The best possible sites for visually appealing content would be Pinterest, Instagram and Facebook. Read More…

or is it?

I don’t really mix work and pleasure, so so

One of my biggest gripes with the blog posts out there about social media and content strategy is that they give you pointers, but use themselves as a case study.Read More…

A common situation with our clients is that they want to see growth from the website, but they have a limited budget. Maybe the client doesn’t have a large budget to begin with, or they burned through hours with general updates and changes on the site. Whatever the reason, it’s our job to figure out how to move the dial for them. So where do we begin?

If we have the hours, typically we will do a site audit from top to bottom to identify any problems. This process is in depth and painstaking but highly important for discovering the shortcomings of the site. Since we are limited, we will take a stripped down version of this audit to make the most out of our time. We will perform both a technical and a semantic audit for the site that will help us identify any problems and point us in the right direction. Read More…

Today’s Sales Process

What are our buyers looking for? Are comparisons being made? Are the days of quality dead?

The recent recession that (believe it or not) we are in the thick of has most of us in the business development world shaking our heads.

Many buyers just aren’t focused on “apples to apples” comparisons anymore, even when one can clearly be made. Instead, they’ve adopted a very narrow focus and hone in first on the bottom line.  I can’t say I blame them. Maybe an analogy would help.

As a hunter, this narrowing of focus reminds me of a situation I try to be careful of, something I’ll call tunnel vision. When I’ve got a deer in my sites, my universe exists between my crosshairs. There could be a prize buck under my stand, and if I’m not on top of my game, I might miss it.Read More…

Making sure you get the most out of any marketing strategy involves asking a lot of questions. There are the basic questions, like “What do your readers want?” and “What will visitors find useful?” and then we have your analytical questions like, “What keywords are driving the most traffic?” or   “How can we better target X”.

All of it, every little poke, prod, and tweak serves the same goal, really: to improve engagement.   But how do you actually measure it?

Check past the break for a brief overview on how I begin to start looking at content when it comes time to spruce things up a bit. I plan to revisit the topic from time to time, but in this segment I’ll delve a bit into “consumption” metrics. Read More…

Good morning!

We’ve only been live for a couple days, but if you’re just stumbling in, why not discover something new? In the spirit of helping everyone work a little better, we figured it would be a good idea to share the little discoveries we make from time to time. Today, that’s A Soft Murmer. 

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Know Your Audience

Know Your Audience

Content strategy isn’t exactly easy. Then again, of course I’m going to say that – I’m the content guy. Like just about any important decision, coming up with a content strategy that actually works starts and ends with research.

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