4Walls, business, marketing, seo

Dealing With Google Reviews: The Good, The Bad & The Ugly

We recently highlighted the importance of getting Google reviews for your business and their positive effect on Google’s ranking factors.  But what happens when your Google My Business (GMB) listing gets hit with a less than perfect review?  Luckily, there are a few options to deal with unflattering reviews for your business.  These include responding to the review directly, flagging the review as inappropriate, and even deleting reviews entirely.How To Delete Google Reviews

Google polices business reviews on their own using several policies.  When someone submits a business review, Google My Business reviews the content to make sure it does not violate any of its policies.  Some of these policies include:

  • Advertising/ Spam
  • Off-topic reviews
  • Impersonation
  • Conflict of interest
  • Sexually explicit material
  • Phone numbers, emails or web URLs
  • Profanity, offensive language or hate speech
  • Illegal or copy-written content
  • Personal or confidential information

Essentially, Google My Business reviews should be “honest representations of the customer experience”

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business, development, seo

what does google’s latest algorithm update mean for businesses?

From Stepbrothers in Search to Best Buds

If you visit the Wikipedia page for April, 21st,you’ll find a list of births followed by a list of deaths. Now, barring the arrival or departure of any notable souls between now and then, “Google Search as We Know It” is one name that will (or should) exist on both of these lists. The Google Webmaster Central Blog announced it first, April 21st will be the day that Google’s algorithm changes to “Expand our use of mobile-friendliness as a ranking signal.”Read More…

social media

influence your audience with social media

Facebook, Twitter, Google+, YouTube, Pinterest, Instagram. At a glance social media can be overwhelming. As a business owner you might be asking yourself if you really need social media. The first step to answering this question is to recognize how your customers are influenced to contact, visit or purchase from your business.

To more clearly understand let’s use a restaurant as an example. What are people interested in seeing when choosing a restaurant to dine at? Some of the elements that influence your choice whether or not to dine at a restaurant include ambience, capacity and of course the food. These elements are going to be captured best visually. So you would want to focus your time using social media sites that best organize and display photos. The best possible sites for visually appealing content would be Pinterest, Instagram and Facebook. Read More…

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