discoveries, marketing, seo

The Importance of Google Reviews for Your Business

Google business reviews continue to become more and more important for search engine optimization (SEO), improving user experience, and driving more traffic to your website.  To better understand the importance of Google reviews, check out this directly from Google’s support site.

“Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.”

Now if that doesn’t convince you that Google reviews are important to your business’ online success, we don’t know what will!  Before diving into the statistics to support the importance of Google business reviews, let’s look at a real-life scenario.Read More…

content, marketing, seo

Content Marketing in New Hampshire’s Presidential Primary: a Lesson for us All

As a digital marketing company in New Hampshire, it’s hard to ignore the media kerfuffle that descends upon our great state every four years. It’s no secret that an election of any kind is a wonderful example of a marketing campaign on crack. Even to the relative-layman, it’s easy to see that the most successful political campaigns  aren’t simply reacting to weekly or monthly data, they are changing by the day. When they don’t, well…uncomfortable things happen.


What happens when you're too slow to adjust your message.

An example of what happens when you’re too slow to adjust your message.


2016: Not Just Going Beyond Social, Going Beyond Search and Social

It’s no surprise that Google has some insights into what was going on in New Hampshire during our first in the nation primary. They were even kind enough to put together the below graphic, but as we all know by now — search ranking is really just the tip of the iceberg. Which brings to mind a point Chad Pollitt made in his talk at Inbound 2015. He said “SEO isn’t something you do anymore. It’s what happens when you do everything right.” (If you see this, Chad, I hope I didnt’ just butcher that)Read More…


how to inbound | observations from the new guy

I’m the new guy at 4WALLS and being the new hire is never easy. It didn’t get any easier when I was tasked to take a fresh look at the company website (which I should mention was launched in April of 2014) and make suggestions with inbound marketing strategies in mind.   As you might guess this gets interesting for two reasons.

The first reason is that the 4WALLS website is their baby- their pride and joy. Our team designed and built a kick@$$ website from the scratch… So how do I tell my team that we can do a better job at building for our audience? Read More…

4Walls, content, seo

where content strategy and design come together

Presentation isn't everything, but it sure helps.
Presentation isn’t everything, but it sure helps.

Three Things to Keep in Mind when It Comes to Content Strategy and Design

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