4Walls, business, marketing, seo

Dealing With Google Reviews: The Good, The Bad & The Ugly

We recently highlighted the importance of getting Google reviews for your business and their positive effect on Google’s ranking factors.  But what happens when your Google My Business (GMB) listing gets hit with a less than perfect review?  Luckily, there are a few options to deal with unflattering reviews for your business.  These include responding to the review directly, flagging the review as inappropriate, and even deleting reviews entirely.How To Delete Google Reviews

Google polices business reviews on their own using several policies.  When someone submits a business review, Google My Business reviews the content to make sure it does not violate any of its policies.  Some of these policies include:

  • Advertising/ Spam
  • Off-topic reviews
  • Impersonation
  • Conflict of interest
  • Sexually explicit material
  • Phone numbers, emails or web URLs
  • Profanity, offensive language or hate speech
  • Illegal or copy-written content
  • Personal or confidential information

Essentially, Google My Business reviews should be “honest representations of the customer experience”

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Uncategorized

Happy SysAdmin Appreciation Day!

brianWe’re all amazed that SysAdmin Appreciation Day has yet to become recognized as a national holiday but we’ll leave that one for another day.  However, in all seriousness – we wanted to take a moment to thank our Technology Director, Brian, for all that he does for our team, our clients, and our sanity.  This beer loving, cat whispering, banjo strumming and all-around awesome guy keeps our servers humming, our sites secure and our clients happy- all while wearing a smile.  He’s the best of the BEST.  We love ya Bri!

content

know your audience | the human side of content strategy

Know Your Audience

Know Your Audience

Content strategy isn’t exactly easy. Then again, of course I’m going to say that – I’m the content guy. Like just about any important decision, coming up with a content strategy that actually works starts and ends with research.

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