4Walls, business, marketing, seo

Dealing With Google Reviews: The Good, The Bad & The Ugly

We recently highlighted the importance of getting Google reviews for your business and their positive effect on Google’s ranking factors.  But what happens when your Google My Business (GMB) listing gets hit with a less than perfect review?  Luckily, there are a few options to deal with unflattering reviews for your business.  These include responding to the review directly, flagging the review as inappropriate, and even deleting reviews entirely.How To Delete Google Reviews

Google polices business reviews on their own using several policies.  When someone submits a business review, Google My Business reviews the content to make sure it does not violate any of its policies.  Some of these policies include:

  • Advertising/ Spam
  • Off-topic reviews
  • Impersonation
  • Conflict of interest
  • Sexually explicit material
  • Phone numbers, emails or web URLs
  • Profanity, offensive language or hate speech
  • Illegal or copy-written content
  • Personal or confidential information

Essentially, Google My Business reviews should be “honest representations of the customer experience”

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discoveries, marketing, seo

The Importance of Google Reviews for Your Business

Google business reviews continue to become more and more important for search engine optimization (SEO), improving user experience, and driving more traffic to your website.  To better understand the importance of Google reviews, check out this directly from Google’s support site.

“Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.”

Now if that doesn’t convince you that Google reviews are important to your business’ online success, we don’t know what will!  Before diving into the statistics to support the importance of Google business reviews, let’s look at a real-life scenario.Read More…

seo

seo on a limited budget

A common situation with our clients is that they want to see growth from the website, but they have a limited budget. Maybe the client doesn’t have a large budget to begin with, or they burned through hours with general updates and changes on the site. Whatever the reason, it’s our job to figure out how to move the dial for them. So where do we begin?

If we have the hours, typically we will do a site audit from top to bottom to identify any problems. This process is in depth and painstaking but highly important for discovering the shortcomings of the site. Since we are limited, we will take a stripped down version of this audit to make the most out of our time. We will perform both a technical and a semantic audit for the site that will help us identify any problems and point us in the right direction. Read More…

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