4Walls, business, marketing, seo

Dealing With Google Reviews: The Good, The Bad & The Ugly

We recently highlighted the importance of getting Google reviews for your business and their positive effect on Google’s ranking factors.  But what happens when your Google My Business (GMB) listing gets hit with a less than perfect review?  Luckily, there are a few options to deal with unflattering reviews for your business.  These include responding to the review directly, flagging the review as inappropriate, and even deleting reviews entirely.How To Delete Google Reviews

Google polices business reviews on their own using several policies.  When someone submits a business review, Google My Business reviews the content to make sure it does not violate any of its policies.  Some of these policies include:

  • Advertising/ Spam
  • Off-topic reviews
  • Impersonation
  • Conflict of interest
  • Sexually explicit material
  • Phone numbers, emails or web URLs
  • Profanity, offensive language or hate speech
  • Illegal or copy-written content
  • Personal or confidential information

Essentially, Google My Business reviews should be “honest representations of the customer experience”

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discoveries, marketing, seo

The Importance of Google Reviews for Your Business

Google business reviews continue to become more and more important for search engine optimization (SEO), improving user experience, and driving more traffic to your website.  To better understand the importance of Google reviews, check out this directly from Google’s support site.

“Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking.”

Now if that doesn’t convince you that Google reviews are important to your business’ online success, we don’t know what will!  Before diving into the statistics to support the importance of Google business reviews, let’s look at a real-life scenario.Read More…

content, marketing, seo

Content Marketing in New Hampshire’s Presidential Primary: a Lesson for us All

As a digital marketing company in New Hampshire, it’s hard to ignore the media kerfuffle that descends upon our great state every four years. It’s no secret that an election of any kind is a wonderful example of a marketing campaign on crack. Even to the relative-layman, it’s easy to see that the most successful political campaigns  aren’t simply reacting to weekly or monthly data, they are changing by the day. When they don’t, well…uncomfortable things happen.

 

What happens when you're too slow to adjust your message.

An example of what happens when you’re too slow to adjust your message.

 

2016: Not Just Going Beyond Social, Going Beyond Search and Social

It’s no surprise that Google has some insights into what was going on in New Hampshire during our first in the nation primary. They were even kind enough to put together the below graphic, but as we all know by now — search ranking is really just the tip of the iceberg. Which brings to mind a point Chad Pollitt made in his talk at Inbound 2015. He said “SEO isn’t something you do anymore. It’s what happens when you do everything right.” (If you see this, Chad, I hope I didnt’ just butcher that)Read More…

4Walls, design

responsive design, tools of the trade, & the ever-evolving designer

A few years ago myself and my office-mates had our collective minds blown by responsive design. It wasn’t the fact that responsive design was “a thing” – But more by the pace at which responsive began its takeover. What started like Monty Python’s lonely King Arthur endlessly charging toward the Holy Grail quickly became something fierce and fresh, charging through the design community like a new and improved King Arthur and his Knights of Justice.

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The push for responsive design began slowly.

 

 

 

 

 

 

 

 

 

VS.

Shiny and strong ridding the world of outdated websites hither and yon.

But before long, it was shiny and strong, ridding the world of outdated websites hither and yon.

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business, development, seo

what does google’s latest algorithm update mean for businesses?

From Stepbrothers in Search to Best Buds

If you visit the Wikipedia page for April, 21st,you’ll find a list of births followed by a list of deaths. Now, barring the arrival or departure of any notable souls between now and then, “Google Search as We Know It” is one name that will (or should) exist on both of these lists. The Google Webmaster Central Blog announced it first, April 21st will be the day that Google’s algorithm changes to “Expand our use of mobile-friendliness as a ranking signal.”Read More…

4Walls, content, seo

where content strategy and design come together

Presentation isn't everything, but it sure helps.
Presentation isn’t everything, but it sure helps.

Three Things to Keep in Mind when It Comes to Content Strategy and Design

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content, seo

marketing clarity is a beautiful thing

marketing-clarity

But how do you ensure things stay clear?

When we were coming up with the concept for our ad in the hippo press, we thought to ourselves, “What’s the big deal?” What’s the problem that so many businesses have with their marketing?

A lot of times, it all boils down to the simple fact that their message isn’t clear. But what does “marketing clarity” even mean, and how exactly do you get it?

We swear it’s not one of those terrible marketing buzzwords you hear all the time. But marketing clarity has a few simple parts. Branding, Audience, Message, and Medium.
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seo

seo on a limited budget

A common situation with our clients is that they want to see growth from the website, but they have a limited budget. Maybe the client doesn’t have a large budget to begin with, or they burned through hours with general updates and changes on the site. Whatever the reason, it’s our job to figure out how to move the dial for them. So where do we begin?

If we have the hours, typically we will do a site audit from top to bottom to identify any problems. This process is in depth and painstaking but highly important for discovering the shortcomings of the site. Since we are limited, we will take a stripped down version of this audit to make the most out of our time. We will perform both a technical and a semantic audit for the site that will help us identify any problems and point us in the right direction. Read More…

content

know your audience | the human side of content strategy

Know Your Audience

Know Your Audience

Content strategy isn’t exactly easy. Then again, of course I’m going to say that – I’m the content guy. Like just about any important decision, coming up with a content strategy that actually works starts and ends with research.

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